Convening people, ideas, and institutions around the opportunities shaping tomorrow.
What We Do?
POYAUD operates at the intersection of institutions, culture, and highly curated experiences. Through a growing portfolio of initiatives, it brings together influential voices, leading brands, and cultural initiatives through conversations and experiences designed to inspire, connect, and create lasting value.
Current Initiatives
The Private Office & The Advisory
Claire S. is Head of Private Office where she serves as strategic advisor and operational lead to the Principal. She supports the coordination of long-term strategic initiatives, stakeholder engagement, cross-border partnerships, and executive communications across the UAE and international markets. Claire holds degrees from Paris IV-Sorbonne University and ESCP Business School. She is fluent in French, English, and Italian, and has working knowledge of Arabic. She is also engaged in initiatives exploring Dubai's role in shaping future intellectual, cultural, and institutional frameworks.
Cultural & Luxury Partners and Experiences
Curating encounters between leading brands, cultural institutions, and discerning audiences.
The Think Tank
A future-focused initiative dedicated to exploring the relationship between humanity, knowledge, and capital. Bringing together diverse perspectives across disciplines, it examines the cultural, intellectual, and economic forces shaping the future of societies and the institutions that serve them.
Maya Touati
Founder, Maya Touati Advisory — Thought Leader
Biography
Claire's biography
Shaping Meaningful Partnerships Through Culture and Connection
Claire S. has built her career on bringing people and brands together in ways that feel natural and lasting. With over twelve years of experience across Paris, Milan, Doha, and Dubai, she has worked at the intersection of culture, luxury, and business. A graduate of Sorbonne University and ESCP, she blends academic depth with hands-on experience. Fluent in English, French, and Italian, and able to read and write Arabic, Claire moves comfortably between worlds — an essential skill in her line of work.
At the Private Office of His Highness Sheikh Ahmed Bin Rashid Al Maktoum, Claire S. handled partnerships and sponsorships for the Racecourse, which is at the heart of a major development set to become the new "Central Park" of Dubai — a vibrant expansion at the extension of The Palm Jumeirah in the city's center.
Her work centers on creating thoughtful collaborations between brands and audiences. Each project she takes on reflects her belief that successful partnerships are built on shared values and genuine stories, not just visibility or prestige. Her focus is simple — make each collaboration meaningful, elegant, and true to its purpose.
Before her current role, Claire gained valuable experience at HSBC Bank, the French Ministry of Culture and Communication, and Icade. These roles taught her how to think both strategically and creatively, balancing structure with imagination. She also had the chance to work closely with entrepreneurs, an experience that shaped her understanding of how to build and grow with agility.
Claire describes herself as a connector. Whether managing a marketing calendar or guiding a sponsorship campaign, she takes pride in creating space for collaboration and mutual respect. She's led cross-functional teams, handled budgets, and worked directly with media, investors, and clients — always with an emphasis on clear communication and authentic relationships.
For Claire, success comes from intention. It's about knowing the audience, respecting the culture, and delivering experiences that leave a real impression. Her story is one of quiet confidence and dedication — a reminder that leadership in luxury and culture is not about grandeur, but about creating moments that matter.
